How long does TruthFlux setup take?

About 2 minutes. Add one line of JavaScript to your website, then connect your ad platforms (Meta, Google Ads, Google Analytics) with one-click OAuth. No developers needed, no complex tag configurations. You will see your first multi-touch attribution data within 24 hours of installing the tracking script.

Does TruthFlux work for lead generation?

Yes. TruthFlux is built specifically for lead generation. It tracks 14 conversion events including leads, demo requests, and form submissions, and shows your real cost per lead by channel.

Is my data safe with TruthFlux? What about GDPR?

Yes. All data is stored in the EU (Frankfurt). First-party tracking only. No third-party cookies or cross-site pixels. Everything encrypted in transit (TLS) and at rest (AES-256). Works with any consent management platform via Google Tag Manager. We never sell, share, or monetize your data.

See the truth.
Scale what works.

Your analytics counts the last click. We track the full journey. See your real cost per lead.

See what you’re missing

3 leads reported. 12 found. 75% lower CPL

2 min setupOne pixel, done

Data tomorrowNot next week

No developerYou do it yourself

EU-hostedYour data stays yours

What most tools report

Direct45%

Organic30%

Meta Ads15%

Google Ads10%

Leads found3

What actually happened

Meta Ads38%

Google Ads27%

Organic20%

Direct15%

Leads found12

Real data. Same business. Same month. Different answers.

We ran the ads. We saw what was missing.

Our team led marketing and data at

You’re spending thousands on ads.
Can you prove they work?

Every platform tells a different story. The real one? Nobody’s showing you that.

15 leads

12 leads

9 leads

6 leads

4 leads

So which number is right?

Everyone claims the win

Cross-platform data fragmentation

Ad click

Day 1 · Meta campaign

Cookie expires

Day 7 · Tracking lost

7-day window closed

Form submitted

Day 14 · Credited to “Direct”

Your ad did its job. Your data gave the credit away.

The connection breaks

Last-click attribution bias

60%

??? Unknown ROI

40%

Proven

€6,000 /mo spent on guesswork

Your ad budget every month. Where is it going?

You’re spending blind

Unattributed spend & invisible ROI

We follow the lead from start to finish.

One small pixel on your site. No cookies needed. Works for up to two years.

Someone clicks your ad

Meta, Google, TikTok, YouTube

Ad click capture

→

We remember them

One pixel, no cookies needed

First-party identity

→

They come back

Every visit, up to 2 years

Session stitching

→

They become a lead

Credit goes to the right campaign

Multi-touch attribution

→

You see the real cost

Per campaign, in euros

True cost per lead

Most tools forget after 7 days. We remember for two years.

REAL RESULT · 14 DAYS

They almost killed their best campaign.

3 → 12

Leads found
+300%

€104 → €26

Real CPL
-75%

11 → 255

Paid Social users
+2,218%

Standard analytics said 221 users came from Organic Social. Only 7 did. The rest came from paid Meta campaigns. Without real cost per lead, this team would have cut the ads driving almost all their social traffic.

Spend less. Get more leads.

What’s working. What’s not. What to do.

YOUR DAILY NUMBERS

Your numbers. Every morning. One screen.

Leads, CPL, budget pacing, and anything that needs your attention. No logging into four platforms. One screen.

This week

Leads up 23% week-over-week

Meta Broad is driving the surge. Google Search steady. Retargeting needs a creative refresh. CTR dropped 12%.

View details Quick report

Leads

↑ 23% vs last week

Cost per Lead

€14.20

↓ 22% vs target

Budget Pacing

€2,847€5,000

Day 18 of 31On Track

47 leads · €14.20 CPL · On Track

YOUR REAL COST PER LEAD

See your real cost per lead. Per campaign.

Every campaign. Every platform. Every lead traced back to the ad that started the journey, not the last click.

Campaign Overview Last 30 days

Campaign	Spend	Leads	CPL	Trend
Meta Broad	€1,140	21	€11.40	↑ 18%
Google Search	€890	14	€16.80	↑ 5%
Meta Retarget	€520	8	€21.60	↓ 3%
Google Brand	€680	4	€45.30	↓ 12%

4 campaigns · sorted by real CPL · updated daily

See pricing

AI OPTIMIZATION · WHAT TO DO NEXT

AI tells you what to scale,
what to cut, and what to refresh.

Scale winners. Cut losers. Refresh what’s fatiguing. Approve it and it pushes to your ad platform. One click.

On track to hit your target

47% through the month · 52% budget spent · €2,153 remaining

Scale Meta Broad

Your lowest CPL at €11.40. Add €500 → ~44 extra leads this month.

Execute change Ask AI

Refresh Retargeting Carousel

CTR dropped 30% in 3 weeks. Audience still engaged but creative is stale. Swap image + body, keep targeting.

Cut Google Brand Generic

CPL €45.30, 3x your target. Frees up €320/week to move to what works.

THE FULL PICTURE

See every step from first click to lead.

Every touchpoint from first ad to lead form. See which channels bring people in, which bring them back, and which close the deal.

Lead Journey: Sarah K.

14 days to convert

Meta Ad Click

Jan 12 · Lead Magnet Video v3

Organic Search

Jan 15 · Searched company name

Direct Visit

Jan 22 · Visited pricing page

Form Submitted

Jan 26 · Demo request

Attribution

Standard analytics: Direct · TruthFlux: Meta Ad (Lead Magnet Video v3)

Full journey · Every touchpoint · Up to 2 years

Find out what your ads are really doing

Ask anything about your ads.
Get the answer in seconds.

An AI senior analyst who already knows all your data.

Pulse AI

Online

Why did my cost per lead spike last week?

✓ Checking weekly performance trends

✓ Comparing channel-level CPL

✓ Checking creative fatigue signals

CPL went from €14.20 to €19.80.

Google Search CPL up 40% — new competitor bidding aggressively.

Meta Retargeting fatiguing. Frequency 4.2x, CTR down 30%.

Meta Broad held steady at €11.40. Your best performer.

Want me to generate a report for your team?

Knows everything. Every campaign, channel, and trend. Already loaded.

Catches problems first. Pacing alerts, spend anomalies, creative fatigue.

Your data stays yours.

First-party only. No cross-site tracking. No data resale.

First-party tracking only

Your domain. Your data.

EU-hosted database

Frankfurt. Never leaves the EU.

Encrypted end to end

TLS + AES-256. Locked down.

Consent-mode compatible

Works with any consent tool via GTM.

What changes when you see the truth

Without TruthFlux

×Check 4 platforms every morning

×Your CPL is a guess

×Cut ads that were actually working

×Report numbers you don’t trust

×Spreadsheets eat your mornings

With TruthFlux

✓One screen, 30 seconds

✓Real CPL per campaign, daily

✓Scale what’s proven to work

✓Numbers your team can act on

✓AI tells you what to do next

1 Add one line of JavaScript

→

2 Connect Meta + Google in one click

→

3 See your data tomorrow

Founding Customer

€149 /mo

Everything in our €349/mo Growth plan.

Locked for 12 months. Then standard pricing applies.

Real CPL per campaign, all platforms
See which campaigns drive leads
AI tells you where to move budget
Weekly AI reports
Push changes to Meta in one click

Try it free for 14 days

No credit card needed · Cancel anytime

All prices excl. VAT · Join our first 10 founding customers

How much are you spending on ads that don’t work?

Your monthly ad spend €

Avg. spend on wrong channels€2,000/mo

TruthFlux shows you which ones€149/mo

You save13x what you pay

Start your free trial

Running an agency? Talk to us about per-client pricing →

Frequently asked questions

Google Analytics 4 offers data-driven attribution, but only within the Google ecosystem. It cannot credit conversions to Meta, TikTok, or Pinterest ads that started the journey. If someone clicks a Meta ad, returns via Google a week later, and fills in a form, GA4 credits Google — not Meta. TruthFlux tracks the full cross-platform journey so you see which touchpoint actually started the conversion.

2 minutes. Add a pixel, connect your ad platforms. No developers needed. You'll see data tomorrow.

Yes. TruthFlux is built specifically for lead gen. We track 14 conversion events (leads, demo requests, form submits) and show your real cost per lead by channel.

Yes. Cancel anytime in one click from your dashboard. No cancellation fees, no lock-in contracts. Your attribution data remains exportable. You stay because it works, not because you’re stuck.

Yes. All data is stored in the EU (Frankfurt). We use first-party tracking only — no third-party cookies, no cross-site pixels. Everything is encrypted in transit (TLS) and at rest (AES-256). The pixel deploys via Google Tag Manager, so it works with any consent management platform. We never sell, share, or monetize your data.

See all questions

About TruthFlux

What is TruthFlux?

TruthFlux is an AI-powered multi-touch attribution platform built for lead generation businesses. It replaces last-click analytics with first-party journey tracking across Meta Ads, Google Ads, TikTok, YouTube, and Pinterest. TruthFlux shows the real cost per lead by channel and campaign — not the inflated numbers that ad platforms self-report.

Who is it for?

Marketing teams at lead generation businesses spending on paid advertising who need to know their true cost per lead. Ideal for B2B, real estate, education, financial services, and health & beauty companies running campaigns on multiple platforms.

Data & privacy

EU-hosted database in Frankfurt, Germany. GDPR-compliant. First-party tracking only — no third-party cookies. AES-256 encryption at rest. Compatible with any consent management platform via Google Tag Manager.

Company

TruthFlux is based in the Netherlands. The founding team led marketing and data at Microsoft, de Bijenkorf, Selfridges, A.S. Watson, ICI PARIS XL, and NS (Nederlandse Spoorwegen).

How TruthFlux compares

Feature	GA4	Ad platforms	TruthFlux
Attribution	Data-driven (Google only)	Self-reported	Multi-touch AI (all platforms)
Cross-platform	Google ecosystem	No (siloed)	Meta, Google, TikTok, YouTube, Pinterest
Real CPL	Within Google	Overcounts 2-4x	Deduplicated across all
Journeys	Session-based	Click-only	Full journey, 2-year
Tracking	First + third-party	Platform pixels	First-party only
Budget AI	Google-scoped	Platform-scoped	Cross-platform
Data hosting	US (EU option paid)	Varies	EU (Frankfurt)

See the truth.Scale what works.